James Chung is a co-founder of StratoDem Analytics. He also serves as President of Reach Advisors, where he leads the firm’s strategy, research and predictive analytics work helping clients sharpen their most-pressing strategy and capital commitment decisions. In that capacity, James serves some of the nation’s leading real estate investment private equity funds, REITs and developers. Prior to founding Reach Advisors, James founded and then sold an online media and research firm in 2001, and before that, James served one of the nation’s leading marketers while at the Leo Burnett ad agency, where his two primary responsibilities involved pioneering data warehouse analytics and online media in the earliest years of those fields. James currently serves on the board of directors for the Harvard Alumni Association, and co-chairs a board committee on data and analytics. James also serves as the founder of an independent data science collaborative in Cambridge, MA for top doctoral-level and post-doctoral researchers working on breakthroughs in data science.