Developer Analyst Memo
by StratoDem Analytics

StratoDem Analytics machine analysts write a demand-side analysis covering crucial economic and demographic forces shaping a market area, specific to homebuilding and residential development

Developer Analyst Memo pulls exclusive data from
the StratoDem Analytics Engine.

Best if used with Portfolio Insights

Detailed market analysis covering economics and demographics

 Product screenshot: Page 1. Market summary.

Product screenshot: Page 1. Market summary.

The machine-written Developer Analyst Memo contains 5 sections:

  • Market summary

  • Market economics

  • First-time homebuyers

  • Trade-up homebuyers

  • Empty-nester homebuyers

Market Economics

 Product screenshot: Page 3. Economic growth dynamics.

Product screenshot: Page 3. Economic growth dynamics.

The market economics section contains:

  • Historic counts and growth rates for key economic metrics in a market

  • Local market alpha and beta

  • Market economic bellwethers

  • Year-over-year output growth for counties within market area

  • Market comparison set identified by cluster analysis

First-time, trade-up, and empty-nester
homebuyers

 Product screenshot: Page 4. First-time homebuyers: Section overview.

Product screenshot: Page 4. First-time homebuyers: Section overview.

For each of the demographics, machine analysts analyze and forecast historical and future income, net worth, home value; break down demographics into higher-end and mid-tier buyers and owners; and identify similarly performing markets across the US.

Out of the box, StratoDem Analytics machine analysts define:

  • First-time homebuyers as population ages 25 to 39

  • Trade-up homebuyers as population ages 35 to 49

  • Empty-nester homebuyers as population ages 45 to 59

Homebuyer segments can be refined with age and household income sliders.

Segment Definitions for First-time, trade-up, empty-nester home buyers

 Product screenshot: Page 16. Trade-up homebuyers: segment definition.

Product screenshot: Page 16. Trade-up homebuyers: segment definition.

For each demographic cohort, StratoDem Analytics machine analysts identify meaningful segments for homebuying behavior based on household income.

When analyzing a new market for expansion, StratoDem Analytics machine analysts will suggest the most meaningful segment for consideration.

StratoDem Analytics users always can define their own segments relevant to their specific application.

Comparison Markets for First-time, trade-up, empty-nester home buyers

 Product screenshot: Page 30. Empty-nester homebuyers: Comparison markets.

Product screenshot: Page 30. Empty-nester homebuyers: Comparison markets.

Stratodem Analytics uses unsupervised machine learning algorithms to build out comparison sets for every market in the nation. Then, machine analysts suggest comparison markets that share similar characteristics for each defined demographic segments.

What this means: StratoDem Analytics clients can now identify markets most similar to their most successful markets — now or in the future.

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StratoDem Analytics will be happy to share market analysis of a market you are interested in. Or download a sample market analysis.

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