To define a new market, first click the X button to exit the previous market selection dialog. Search for a location to zoom in on...
2. Select a geographic layer
The StratoDem Analytics Engine supports all layers from census tracts to states:
Census tracts
ZIP codes
Counties
Metros
States
3. Define the market
A market definition can be created from a variety of methods:
By hand (picker)
By drivetime
By distance (mile radius)
By entering codes (e.g., ZIP codes)
By drawing shapes
4. Submit your market
Once your market has been geographically defined, you can give it a name and description. You may also choose to share the market with your organization. When finished, store the market for immediate analysis and future use.