Senior Housing demand outlook 

Highlighted: Counties with the largest percentage growth of the population ages 80+ with household net worth of $250,000+ through 2023.


Boston, September 17th, 2018

  • According to StratoDem Analytics forecasts, most large senior living owners will see growth rates of net-worth-qualified senior household slow down as much as 10% from 2018 through 2023.

  • This story will likely not play out evenly across all owners. At the portfolio level, better-positioned owners, such as Spectrum Retirement and Pacifica, are forecast to see net-worth qualified household growth at roughly 1.6x that of lower-ranked owners over the next five years.

  • Among the large senior living REITs, Senior Housing Properties Trust has a 1.2x stronger positioning for net-worth-qualified senior household growth through 2023.

2x Margin

The gap in future market demand growth between top and bottom large senior living owners.

After the release of the 2018 ASHA 50 senior living owner rankings, the StratoDem Analytics team scraped addresses for publicly available senior living portfolios for 40 senior living owners. The StratoDem Analytics Engine then analyzed 5-mile rings around more than 5,000 properties to identify which owners have stronger outlooks for future market demand growth. The gap in future market demand growth between top and bottom large senior living owners? A 2x margin.

Using the the median properties in the Spectrum Retirement and Pacifica Senior Living portfolios as an example, those owners likely will experience more than 21% growth in households age 80+ with at least $250,000 in net worth in the surrounding market area. At the bottom end of the spectrum, some owners have lower than 12% for forecast growth.


Senior living properties of two senior living owners with large presences in California as of 9/12/2018.

Accurate household net worth estimation matters in senior living, particularly for assisted living. While the StratoDem Analytics Engine can provide estimates of households by net worth cuts from $25,000 to $2.5MM, our clients typically use $250,000 as a starting point for net-worth-qualified age 80+ households.

However, one of the main points our clients have realized is that the change in the future growth rate is one of the most predictive factors in value creation for real-estate-based assets. Using these 40 senior living owners as an example, the StratoDem Analytics Engine ranked owners by:

  • Presence in wealthier senior markets currently

  • Future market area growth outlook for net-worth-qualified senior households

  • Change in market area growth outlook compared to the past five years

Senior Housing owners ranking

Portfolio overview - Top 15 senior living owners by forecast 2018-2023 growth

ASHA Rank Owner Name Median 80+ HH NW* HH growth 2018-2023** Delta HH growth 2013-2018-2023***
42Spectrum Retirement$221K+21.5%-5.0%
23Pacifica Senior Living$198K+21.1%-5.9%
25Highridge Costa$225K+20.7%-4.1%
49Merrill Gardens$244K+20.3%-6.0%
34Ensign Group$195K+20.2%-6.7%
41Kisco Senior Living$271K+19.9%-6.7%
6Senior Housing Properties Trust$193K+19.3%-5.3%
26USA Properties Fund$272K+19.3%-5.9%
1Brookdale Senior Living$190K+19.3%-6.5%
13National Health Investors$182K+19.1%-6.2%
38Covenant Retirement$230K+18.7%-1.8%

Source: StratoDem Analytics. Owners ranked by household growth from 2018 to 2023 for households age 80+ with $250,000+ net worth. ASHA owners list accessed 9/10/2018.

* Median household net worth for households age 80+ for 5-mile ring around properties
** Percentage growth in households age 80+ with at least $250,000 in household net worth for 5-mile ring around properties
*** Change in growth rate for households age 80+ with $250,000+ net worth for 2018 to 2023 versus 2013 to 2018 for 5-mile ring around properties

See demand drivers for your portfolio online or live at an industry conference

Meet with StratoDem Analytics around fall industry conferences in Chicago or Boston. If you or anyone on your team would like, we can walk through questions you’re grappling with about properties you’re currently looking at, a specific portfolio, property market-area analysis, or a national metro-level look using the cloud-based StratoDem Analytics Engine

StratoDem Analytics tracks and forecasts all age cohorts from 25 to 85+, all income levels from under $25,000 to $200,000+, and all net worth levels from less than $25,000 to $2.5MM+.

Granularity of data

Houston metro area senior household net worth estimates (household density) by census tract for 2018

Source: StratoDem Analytics

StratoDem Analytics examines hyper-localized markets by income, net worth (up to $2.5 million or higher), for age 75-79, 80-84, 85+ or any other age cohort, which no legacy-generation data provider can generate accurately at this level of granularity.

This granularity and accuracy offers significant analysis advantages for assisted living, where the average age of entry is in the eighties, and high-end senior living, which requires higher levels of net worth than tracked by legacy-generation data providers.

Forecasting Accuracy

StratoDem Analytics recently published a forecasting accuracy study proving a reduction in forecasting errors of 25% to 50% on vital metrics including population, household net worth, and incomes.

 StratoDem Analytics offers
Senior Housing Solutions

StratoDem Analytics helps REITs, private equity funds, operators and advisory firms in senior housing and healthcare to make investment, development, disposition and marketing decisions faster, earlier and better by building predictive models on massive local-level economic and demographic data.

StratoDem Analytics clients include some of the largest REITs and PE funds in senior housing.

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